The SEO school bus was driving by one of the many make money online blogs, and went through some of the comments, one read something like this: “I could probably be making more money online if I wasn’t so lazy and actually did some keyword research.” I stopped reading and started this post. While this is not a self-help website, I want to create some useful information that will motivate you to “actually do some keyword research”. One thing I tell people everyday that are just starting a new website for the first time or the 100th time is if I can show you how to do search engine optimization for your site, and you start to make money from it, you will be able to repeat the process. Once you have that breakthrough, you’ll gain momentum and know that “you’ve done it before, and you can do it again.”
Keyword research
On a previous SEO School bus post I mentioned some tools that you need to get very familiar with if you want to succeed with your website. Google Adwords Keyword Tool has some very useful information when you’re researching your keywords. Again lets try to get into the minds of our potential visitors, while we use this tool. Before you keep reading pull the tool up in a new tab or window and try this experiment.
Type in a broad search term for your keyword, for example weddings. When you get your results there are different columns that you can view for the results, look for the drop down menu by “Choose columns to display”. Personally I like to see advertiser competition, approx search volume: “month”, approx avg search volume, and estimated avg. cost per click. You might find that you like things that I don’t but what you’ll want to be looking at is search volume. As your looking at your results, you’re going to have a good amount of search terms to look at. This is where we can get into the minds of our searchers, if you’re a wedding planner in Austin Texas, that specializes in outdoor weddings then you probably won’t want “weddings” as one of your keywords to optimize for. Now that you have an idea of some of the search terms around your keyword, start a new search. This time type in something like:
Keyword Example List
- Keyword
- Keyword Research
- Advanced Keyword Research
- Advanced Keyword Research Help
You might find when you get your results that some search terms you typed in get little or no traffic at all, and other search terms you never thought of are getting thousands a month. Try and narrow it down to a search term with less than a thousand searches a month with low advertiser competition that you think would result in some targeted traffic for your site. Type that term into a G search and take a look at what sites are on the first page. If you have your SEO for firefox enabled, then take a look at how many links some of the people on the first page have, and what their page rank is.
This will give you an idea of what kind of work you’ll need to put into with your link building to be ranking with these websites. Does that mean if this site with 20,000 links means I need 20,000? Not necessarily, but lets get something straight, no one can tell you how many links you’ll need to get on that first page. What you can expect is that as your doing your SEO for your site, you will be able to follow your site going from the 100th page of the big G, to the 90th, 80th, 70th, 50th, 20th, 5th, then 1st. This will be motivating for you and based on the kinds of links your getting, you’ll be able to get an idea of your time frame and amount of links.
Lets, not get carried away here, go out on your own now and do your SEO school bus homework and start some keyword research.
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