David R. Brower is often credited for creating the modern “magic power coffee table book”. While he acted as the director of the Sierra Club, he developed an idea for a series of books that combined nature photographs and text about nature, with, in his words, “a page size big enough to carry a given image’s dynamic. The eye must be required to move about within the boundaries of the image, not encompass it all in one glance.” The first of these books was “This is the American Earth”. It had photographs by Ansel Adams among others photographers with text by Nancy Newhall. This book was published in 1960 and the series was known as the “Exhibit Format” series. Twenty titles were published in the series. These books have their own place in popular culture. In the 1980s, the Brit comedy team of Smith and Jones presented The lavishly-tooled Smith and Jones Coffee Table Book. It’s cover was designed to appear as if it could be a coffee table. The fifth season of Seinfeld had an episode with Kramer attempting to write a coffee table book actually about coffee tables. The idea was for the book to have legs and coasters built into it, so the book itself could become a coffee table.
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